February 28, 2015

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Dresses, Llamas, and Search: WordStream’s Best of the Month for February

black-blue-white-gold-dress

If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).   The dress that captured the Internet’s imagination. However, that […]

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February 27, 2015

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The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

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Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an […]

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January 30, 2015

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Moving the Needle on PPC When You’re Doing Everything Right

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This post is in response to an attendee question from our co-produced Beating the Odds in PPC webinar with SEMrush. The attendee’s name has been changed and the name of the business has been omitted to protect privacy. Miss the webinar? Check out the full webinar here! PPC makes sense for a lot of business […]

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January 29, 2015

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5 Ridiculously Powerful Facebook Ad Targeting Strategies

facebook-ads

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.   Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a […]

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January 29, 2015

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5 Ridiculously Powerful Facebook Ad Targeting Strategies

facebook-ads1

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.   Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a […]

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January 27, 2015

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6 Marketing Strategies to Speed Up a Longer Sales Cycle

Have you ever purchased a car? Or a home? Personally, I rent and over-utilize Uber, but I can imagine that the typical consumer of these valuable items does not simply hop on Google, type in “new car,” and hit “buy now.” Along with real estate and automotive, there are a plethora of other industries known […]

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October 28, 2014

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5 Seriously Powerful but Underused Google AdWords Features

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Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don’t work, and changing the way features function, thousands of times a year. It’s no wonder marketers can’t keep […]

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October 24, 2014

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Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

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Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello — hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility — has converted to a Public Benefit Corporation. What does this mean? Should we all be super-excited? Let’s take a look. Paul […]

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