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Cost per Click by Country

July 7, 2015

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Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive […]

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Track Calls Back to the Keyword: Try WordStream’s New Call Tracking Software

October 8, 2014

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WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.That’s why I’m thrilled […]

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23 Facts About Women and Advertising

October 1, 2014

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Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them?  Here are […]

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The Real Reason Google Plus Authorship Photos Are Gone

September 8, 2014

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Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs.The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out?Why did they want us […]

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Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

August 26, 2014

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You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. Not only that, each call gets recorded, so you can refer back to […]

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How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

May 26, 2014

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Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually following through can be harder than it sounds. Unless you’re a health nut, in which case please stop telling us about Crossfit.Although schema and other […]

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Want to Increase Your Conversion Rates? Here’s How to Triple Them

May 3, 2014

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We recently held a massively popular webinar packed with techniques guaranteed to triple your AdWords click-through rates, and we got a lot of people asking for help with the next logical step: boosting conversions. Once you’ve earned the click and have a visitor on your site, how do you most effectively convince them to sign […]

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Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!

April 26, 2014

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Does your business have marketing goals?If the answer is no I hope you have an alternative source of income.If your answer is yes then your business should be tracking conversions.One of the most common misconceptions about conversion tracking is that it only works for purchases made online. In reality, a conversion is any meaningful action […]

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