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Cost per Click by Country

July 7, 2015

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Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive […]

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Commercial Intent: How to Find Your Most Valuable Keywords

September 16, 2014

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High commercial intent keywords are like invitations from prospective customers. They beg you to tempt them with your wares. They tell you, loud and clear, that they have money in their hands (or burning holes in their pockets), and they want what you’re selling right now.The intent of the keyword should affect how you target […]

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You Can’t Not Click: Weighing the Pros & Cons of Clickbait

September 13, 2014

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Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their content, and these techniques have become so familiar, some experts have questioned whether clickbait has a future.Image credit: […]

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3 Reasons to Ditch Your Messy AdWords Account and Start Over

September 5, 2014

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One of the biggest obstacles I face with clients is taking control of a messy and hard to manage account. Often times AdWords accounts change hands over time, have an “old school” strategy for setup, or just have too many cooks in the kitchen for a lack of better terminology. This often leads to an […]

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Has Google Gone Too Far? Parental Status Demographic Added to AdWords

September 3, 2014

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If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.This feature went live within the past 12 hours or so, […]

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The 15 Best Social Media Marketing Tips from the Inbound.org AMAs

August 28, 2014

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In this latest in our series of the best tips from Inbound.org’s AMAs (Ask Me Anythings), we’ve rounded up the top social media marketing wisdom shared by expert marketers.Justin Isaf, Dharmesh Shah, Paul May, Oli Gardner and many others have given us all a chance to pick their brains in the Q&A-style threads on Inbound. […]

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32 Free (& Almost Free) Content Marketing Tools

August 13, 2014

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Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier.Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get […]

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The Future of PageRank: 13 Experts on the Dwindling Value of the Link

April 18, 2014

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In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a […]

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