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Cost per Click by Country

July 7, 2015

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Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive […]

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How the ‘Attention Web’ is Changing Content Marketing Metrics

August 24, 2014

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Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus on attention and engagement as the defining measurements of success.Although pageviews and unique visitors are still relatively valuable metrics to marketers, they don’t paint a […]

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When to Say No to a New Client: 10 Red Flags for Agencies

August 21, 2014

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They say, when life gives you lemons, make lemonade. But when it comes to bad clients, are you in better shape if you avoid the lemons altogether?We consult for a number of small AdWords agencies. One emerging trend that we have noticed among newer agencies is that they jump at the prospect of bringing on […]

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What to Do While Matt Cutts Is on Leave

August 1, 2014

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Google’s Matt Cutts announced July 3 that he is taking a few months’ leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there are still a ton of resources people can use to keep up to speed and contact Google […]

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Win a 2-Hour PPC Consultation with Paid Search Experts Perry Marshall & Larry Kim

June 6, 2014

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What would it do for your business if you had the chance to pick the brains of two renowned PPC industry experts about your specific AdWords needs? Would you discover budget-saving bidding and creative strategies, tactics to maximize your conversion and ROI, or targeting functions and features to get you in front of the most […]

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Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own

May 23, 2014

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Today we’ll be covering everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let’s get started!Explainer videos are short online videos used to explain your company’s product or service. Explainer videos, often placed on a landing page, your […]

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A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How

May 10, 2014

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Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good A/B tests are a more effective treatment for embarrassing landing pages than topical ointment. However, approaches to designing multivariate tests that provide accurate and […]

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Challenges You Will Face Managing an Online Business

March 28, 2014

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Managing a business online is not an easy task but it’s rewarding. Business opportunists try as much as possible to establish their business names to become a force to reckon with so as to increase sales and profit. Many investors will tell you “The fear of failure is the beginning of wisdom”. This fear most […]

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