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Cost per Click by Country

July 7, 2015

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Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive […]

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The Greatest & Most Complete Intro to Mobile PPC EVER

October 3, 2014

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Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend.We keep hearing that advertisers aren’t seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don’t feel like you’re getting your money’s worth.As mobile PPC […]

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Google Releases New Quality Score Info: What’s Really New Here?

September 28, 2014

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Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works. I asked them “why now” and they said that it’s just time to redo the old stuff, but part of me thinks that they’re trying to quell a Quality Score rebellion that myself […]

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Should Search Marketers Pay Attention to Growth Hacking?

September 21, 2014

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By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.comSearch marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection. In particular, Google AdWords is ultra-competitive and there seem to be little to no low-hanging fruit, making it difficult to find positive ROI without […]

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19 Headline Writing Tips for More Clickable, Shareable Blog Posts

September 18, 2014

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It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline is arguably more important than the article itself. After all, who cares how great your blog post is if no one […]

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New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

August 11, 2014

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Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain ads, and clicks on those dynamic sitelinks won’t cost you anything.In their announcement this morning, Google said, “This is another example, like selling ratings, of […]

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Google Calls Takebacks on Authorship Photos: An Alternate Theory

August 6, 2014

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When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the reversal was a loss of clicks on ads.As Larry put it, “Clicks on the search results page are basically a […]

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Facebook Ad Revenue Sees Huge Growth Driven by Mobile Success

July 29, 2014

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Forrester flat out says Facebook marketing doesn’t work. The Atlantic questions whether any Internet advertising is effective at all.They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems.Facebook just announced over $2.9 billion in revenue for the second quarter of 2014, a whopping […]

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