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Cost per Click by Country

July 7, 2015

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Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive […]

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Google Shopping Campaigns Guide: Tips and Tricks for Beginners

March 5, 2015

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We already know that Shopping Campaigns work great for e-commerce companies. Today we’ll be sharing some great tips and tricks for how to make them work even better for you! Let’s go shopping Google’s Merchant Center: What Is It?? If you’re used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns […]

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Why Was February Such a Hard Month for B2B Businesses?

March 4, 2015

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Have you ever wondered why your well-managed account can suddenly have a bad week or even a bad month for no apparent reason? You check all the metrics to discover that it’s not just a drop in one place that needs to be fixed, but the entire account has a small decrease in each campaign […]

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Search Trends by State: Top Trending Searches in All 50 States

March 3, 2015

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Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand): Note: […]

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Dresses, Llamas, and Search: WordStream’s Best of the Month for February

February 28, 2015

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If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).   The dress that captured the Internet’s imagination. However, that […]

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The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

February 27, 2015

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Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an […]

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Moving the Needle on PPC When You’re Doing Everything Right

January 30, 2015

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This post is in response to an attendee question from our co-produced Beating the Odds in PPC webinar with SEMrush. The attendee’s name has been changed and the name of the business has been omitted to protect privacy. Miss the webinar? Check out the full webinar here! PPC makes sense for a lot of business […]

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5 Ridiculously Powerful Facebook Ad Targeting Strategies

January 29, 2015

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You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.   Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a […]

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