October 23, 2014

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Webinar: Learn How WordStream & HubSpot Drive Millions of Blog Views a Month

Our blog is a HUGE inbound marketing channel for us, driving over half a million visits every month through sources including organic search, referral links, social and email promotion. HubSpot built a whole platform around the power of blogging for inbound lead gen, and they “eat their own dog food” – tech speak for practicing […]

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October 22, 2014

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24 Best Social Media Promotion Tools

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With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks. You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised […]

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October 21, 2014

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What You Need to Know About Google’s New Mobile Ad Format

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Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve. The New Mobile Ad Format: […]

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October 18, 2014

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The 4 Best Presentations from Pubcon 2014

Last week, I had the opportunity to participate in Pubcon Las Vegas, one of the world’s largest, most popular digital marketing conferences. Before shipping out for the event, I read a few “surviving Pubcon” guides and the most commonly shared piece of advice was to plan ahead and map out exactly which sessions you plan […]

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October 17, 2014

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Discover 4 Steps to Outsmarting the PPC Competition on October 21

The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore. More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the […]

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October 8, 2014

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Track Calls Back to the Keyword: Try WordStream’s New Call Tracking Software

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WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.That’s why I’m thrilled […]

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October 6, 2014

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What’s Ahead for WordStream – Funding, Growth, Innovation

My last blog post was at the end of last summer, when we achieved a “Hat Trick” of key milestones. We had surpassed a thousand clients, made the Inc. 500 for the first time, and our AdWords Performance Grader passed $2.5 billion in unique spend analyzed. In the last few months, we’ve achieved a few […]

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October 3, 2014

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The Greatest & Most Complete Intro to Mobile PPC EVER

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Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend.We keep hearing that advertisers aren’t seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don’t feel like you’re getting your money’s worth.As mobile PPC […]

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