Tag Archives: AdWords

Cost per Click by Country

July 7, 2015

0 Comments

average-cpc-by-country

Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive […]

Continue reading...

3 Reasons to Ditch Your Messy AdWords Account and Start Over

September 5, 2014

0 Comments

wpid-adwords-account-redo-ctr-increase.png

One of the biggest obstacles I face with clients is taking control of a messy and hard to manage account. Often times AdWords accounts change hands over time, have an “old school” strategy for setup, or just have too many cooks in the kitchen for a lack of better terminology. This often leads to an […]

Continue reading...

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

September 3, 2014

0 Comments

wpid-adwords-parental-status-categories.jpg

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.This feature went live within the past 12 hours or so, […]

Continue reading...

AdWords Metrics: How to Make Sense of Your PPC Data

May 31, 2014

0 Comments

wpid-adwords-metrics-chaos.jpg

When it comes to the paid search environment I think it’s safe to say that most people are very results-driven. After all, would you really go through all of the effort to build out, optimize, and monitor your AdWords account on a frequent basis if all you got in return was a blank sheet of […]

Continue reading...

How to Pass the AdWords Advanced Display Exam & Earn Google Partner Status

April 5, 2014

0 Comments

wpid-adwords-display-advanced-study-guide.jpg

We’ve already delved into surviving the AdWords Advanced Search exam, thanks to Margot da Cunha’s post last December, so now let’s take a look at the other advanced exam, Advanced Display. Display seems to be a bit of a great unknown, the dividing line between the hardcore search geeks and the creative, right-brained people who cringe […]

Continue reading...

The AdWords Landing Page Grader: Try Our New Free Landing Page Tool

March 21, 2014

0 Comments

wpid-new-landing-page-tool.png

We consistently hear from our clients and prospects that PPC landing pages are a struggle. There’s so much at stake on the landing page – that’s where your visitor either converts or doesn’t. But you don’t get much help from Google when it comes to landing page optimization. A poor landing page experience affects your […]

Continue reading...