Tag Archives: Calls

Track Calls Back to the Keyword: Try WordStream’s New Call Tracking Software

October 8, 2014

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WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.That’s why I’m thrilled […]

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Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

August 26, 2014

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You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. Not only that, each call gets recorded, so you can refer back to […]

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Google Calls Takebacks on Authorship Photos: An Alternate Theory

August 6, 2014

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When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the reversal was a loss of clicks on ads.As Larry put it, “Clicks on the search results page are basically a […]

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