Tag Archives: Content

How the ‘Attention Web’ is Changing Content Marketing Metrics

August 24, 2014

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Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus on attention and engagement as the defining measurements of success.Although pageviews and unique visitors are still relatively valuable metrics to marketers, they don’t paint a […]

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32 Free (& Almost Free) Content Marketing Tools

August 13, 2014

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Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier.Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get […]

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Content Curation – Doing It the Right Way

April 8, 2014

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Although content curation is used extensively online as a way to share knowledge, many who used this strategy are doing so incorrectly! In short this process involves finding, gathering and arranging information from various sources in a way that makes sense to your readers! Being you’re using information put together by other sources care must […]

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ROI and Content Marketing – The Nexus

April 1, 2014

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Reliable and helpful information is often difficult to gain in cyberspace. The place is crowded and the search for necessary content is time-constrained. The cacophony of content sometimes leaves the seeker blind. As such, seeking quality content is like searching for a needle in haystack. Content Strategists and Marketers have often wrecked their grey cells […]

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