Tag Archives: Conversions

Cost per Click by Country

July 7, 2015

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Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive […]

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Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!

April 26, 2014

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Does your business have marketing goals?If the answer is no I hope you have an alternative source of income.If your answer is yes then your business should be tracking conversions.One of the most common misconceptions about conversion tracking is that it only works for purchases made online. In reality, a conversion is any meaningful action […]

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How to Make Great Landing Pages (With Crazy High Conversions)

April 11, 2014

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What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different […]

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