Tag Archives: Google

Google Releases New Quality Score Info: What’s Really New Here?

September 28, 2014

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Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works. I asked them “why now” and they said that it’s just time to redo the old stuff, but part of me thinks that they’re trying to quell a Quality Score rebellion that myself […]

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The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

September 26, 2014

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If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported on this soon after the change went into effect, and other industry thought leaders like Rand Fishkin wasted no time weighing in, either.However, despite overwhelming […]

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The Real Reason Google Plus Authorship Photos Are Gone

September 8, 2014

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Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs.The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out?Why did they want us […]

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Has Google Gone Too Far? Parental Status Demographic Added to AdWords

September 3, 2014

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If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.This feature went live within the past 12 hours or so, […]

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Google Q2 Earnings Show CPC Down 6% Year over Year: Where’s the Growth Coming From?

August 31, 2014

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Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two […]

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New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

August 11, 2014

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Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain ads, and clicks on those dynamic sitelinks won’t cost you anything.In their announcement this morning, Google said, “This is another example, like selling ratings, of […]

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How Google Hummingbird Changed the Future of Search

August 8, 2014

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In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them.Not exactly an inconsequential update.This image has […]

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Google Calls Takebacks on Authorship Photos: An Alternate Theory

August 6, 2014

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When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the reversal was a loss of clicks on ads.As Larry put it, “Clicks on the search results page are basically a […]

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