Tag Archives: keyword

Cost per Click by Country

July 7, 2015

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Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive […]

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Track Calls Back to the Keyword: Try WordStream’s New Call Tracking Software

October 8, 2014

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WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.That’s why I’m thrilled […]

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The Beginner’s Guide to Building a Negative Keyword List

May 20, 2014

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When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about negative keywords. While paid search was not among Edison’s various areas of expertise, his words of wisdom most definitely apply to how to run an effective AdWords campaign.Whether you’re a newcomer […]

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Google Promises Solution to Keyword Not Provided, But How Useful Will It Be?

May 16, 2014

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It’s fair to say Google’s Amit Singhal shocked the audience at SMX West last week when he told Danny Sullivan a solution to the not-provided keywords issue will be announced “in the coming weeks or months.”Wow .@theamitsinghal announced that google is working on solution for keyword (not provided) situation #SMXWest #smx pic.twitter.com/taQEMTYv9m— Larry Kim (@larrykim) […]

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