Tag Archives: Marketers

Should Search Marketers Pay Attention to Growth Hacking?

September 21, 2014

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By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.comSearch marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection. In particular, Google AdWords is ultra-competitive and there seem to be little to no low-hanging fruit, making it difficult to find positive ROI without […]

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How Creative Promotions Benefit Advocacy Marketers

February 13, 2013

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Many people consider promotion a marketing activity that is mostly of interest to for-profit marketers.  Of course, it is easy to get this impression since for-profits far outspend other marketers when it comes to promotional campaigns. Yet, marketing activity is used by nearly all types of organizations, including not-for-profits and even governmental agencies.  It is […]

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