Tag Archives: Metrics

Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

August 26, 2014

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You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. Not only that, each call gets recorded, so you can refer back to […]

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How the ‘Attention Web’ is Changing Content Marketing Metrics

August 24, 2014

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Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus on attention and engagement as the defining measurements of success.Although pageviews and unique visitors are still relatively valuable metrics to marketers, they don’t paint a […]

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AdWords Metrics: How to Make Sense of Your PPC Data

May 31, 2014

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When it comes to the paid search environment I think it’s safe to say that most people are very results-driven. After all, would you really go through all of the effort to build out, optimize, and monitor your AdWords account on a frequent basis if all you got in return was a blank sheet of […]

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