Tag Archives: Mobile

The Greatest & Most Complete Intro to Mobile PPC EVER

October 3, 2014

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Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend.We keep hearing that advertisers aren’t seeing great ROI from their mobile ad campaigns, though. Even if you’re making the investment, you don’t feel like you’re getting your money’s worth.As mobile PPC […]

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Facebook Ad Revenue Sees Huge Growth Driven by Mobile Success

July 29, 2014

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Forrester flat out says Facebook marketing doesn’t work. The Atlantic questions whether any Internet advertising is effective at all.They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems.Facebook just announced over $2.9 billion in revenue for the second quarter of 2014, a whopping […]

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How to Build the Perfect Mobile Landing Page

May 6, 2014

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If desktop landing pages are the equivalent of a job interview, mobile landing pages are like elevator pitches on steroids – you have mere seconds for your page to load, grab your users’ attention and persuade them to act. Building the perfect mobile landing page is no easy task, and unless you have a strong […]

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Do Mobile PPC Ads Even Work?

March 25, 2014

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Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that claim to be “experts” in paid search) share these doubts – but don’t worry, we’ll get to that later. For now, let’s […]

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