Tag Archives: Practices

A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How

May 10, 2014

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Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good A/B tests are a more effective treatment for embarrassing landing pages than topical ointment. However, approaches to designing multivariate tests that provide accurate and […]

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Are You Following Landing Page Best Practices? Take This Quiz to Find Out

March 28, 2014

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Even if your PPC ads are racking up lots of clicks, you could still be missing out on potential conversions if you’re not following landing page best practices.Getting your landing pages right is much trickier than optimizing your text ads, which are confined to a very limited amount of space. The possibilities on a landing […]

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