Tag Archives: Search

Should Search Marketers Pay Attention to Growth Hacking?

September 21, 2014

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By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.comSearch marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection. In particular, Google AdWords is ultra-competitive and there seem to be little to no low-hanging fruit, making it difficult to find positive ROI without […]

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So You Want a Job in Paid Search? How to Break into PPC

September 11, 2014

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As summer begins, the market is flooded with hordes of recent college graduates eager to join the workforce. Searching for a new job in an increasingly competitive market can be a daunting task, especially for those with limited work experience. I remember back when I was first applying to jobs, this felt like an infuriating […]

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How Google Hummingbird Changed the Future of Search

August 8, 2014

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In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them.Not exactly an inconsequential update.This image has […]

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Win a 2-Hour PPC Consultation with Paid Search Experts Perry Marshall & Larry Kim

June 6, 2014

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What would it do for your business if you had the chance to pick the brains of two renowned PPC industry experts about your specific AdWords needs? Would you discover budget-saving bidding and creative strategies, tactics to maximize your conversion and ROI, or targeting functions and features to get you in front of the most […]

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Matt Cutts Confirms That Google Has Tried Search Without Links

April 21, 2014

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When I suggested last month that someday, search engines could work without links, a lot of people thought it was an interesting gedankenexperiment (they didn’t use that word but hey, it’s one of my favorite words) but didn’t believe Google is really moving in that direction. The future, by definition, remains to be seen, but […]

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Paid Ads Drive a Third of Traffic But Almost Half of Search Revenues – Here’s Why

March 31, 2014

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As online shopping continues to grow as the commerce method of choice for US consumers, so too does the efficacy of paid search for internet retailers. MarketLive Performance Index data shows that as paid search drove 37.6% of all search traffic in Q3 2013, the channel produced a disproportionate 45.8% of all search revenues. That […]

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