Tag Archives: Status

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

September 3, 2014

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If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.This feature went live within the past 12 hours or so, […]

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How to Pass the AdWords Advanced Display Exam & Earn Google Partner Status

April 5, 2014

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We’ve already delved into surviving the AdWords Advanced Search exam, thanks to Margot da Cunha’s post last December, so now let’s take a look at the other advanced exam, Advanced Display. Display seems to be a bit of a great unknown, the dividing line between the hardcore search geeks and the creative, right-brained people who cringe […]

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