Tag Archives: Tracking

Track Calls Back to the Keyword: Try WordStream’s New Call Tracking Software

October 8, 2014

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WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.That’s why I’m thrilled […]

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Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

August 26, 2014

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You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. Not only that, each call gets recorded, so you can refer back to […]

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Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!

April 26, 2014

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Does your business have marketing goals?If the answer is no I hope you have an alternative source of income.If your answer is yes then your business should be tracking conversions.One of the most common misconceptions about conversion tracking is that it only works for purchases made online. In reality, a conversion is any meaningful action […]

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